In an increasingly global and competitive talent market, many companies frequently find it hard to successfully find and attract the ideal candidates to fill their important roles.
When it comes to creating and posting job openings online, here are some suggestions on what and what not to do in order to maximise the success of your recruitment efforts.
Let’s look at some best practices!
1. Explain how interesting it is to work at your company
Every job seeker worth his or her salt wants an interesting place to work and grow professionally in. This is why adding a statement or two about how your company is different from the others can help attract the interests of potential hires, and to take the next step of finding out more about the opportunity.
2. Don’t get too creative with role names and titles
It is important to adopt standard job titles and positions that are commonly used in your industry in the job postings. Getting too creative here may cause confusion about what the role entails, and also make it harder for candidates to see your posting from keyword-based searches on job sites.
3. An objective job description works best
Your company may be at the forefront in the industry, doing some great things that are revolutionising and changing the world. However, it is better to stay objective when writing the job descriptions. While a Superman-like save-the-world type of role may seem interesting and meaningful, it is better to maintain an objective tone and let the right candidates draw the right meanings from it.
4. Be clear with the skills, credentials and experience the job requires
The key is to be as specific as possible when describing the requirements you are looking for in the ideal candidate. Words and phrases like people-oriented, team-player or meticulous are not job-specific, are too ambiguous, and can even backfire by introducing bias that excludes and turns people off.
In fact, being non-specific in requirements is one of the key reasons for failing to attract the right candidates with the required skill-set to succeed in the role.
5. Do provide remuneration details
Depending on your industry and the specific position you’re advertising for, it is often better to indicate salaries and benefits upfront. One, it saves you alot of time fielding questions on remuneration, and two, you avoid getting filtered out from candidates’ online shortlists, which usually include salary as one of the main consideration factor. With plenty of salary guides like Glassdoor and other sources online, salary is not as secretive or strategic today as it once was.
6. Last but not least, don’t overdo it!
We have all came across advertisements that try too hard to sell, or going overboard with unrealistic promises and unbelievable offers. Internally, we all have a filter which automatically and efficiently filter out such spam-like messages. It is no different when it comes to browsing job postings. Overdone job advertisements produce the same effects as a bad sales copy which trigger the same spam filters in readers.