Attract Talents With A Great Employee Culture

Attract Talents With A Great Employee Culture

Despite of the shrinking global talent market, one will still occasionally hear about that impressive application rate for a key position in a certain company. In attracting talents and strong applicants, a company’s employee culture may very well be the key.

Developing a healthy workplace culture in your organisation takes a lot of time and effort, especially so when it involves uprooting long-held practices. Here are some basic key building blocks any company can use to get started building happier work environments.


Place employee interests and needs first.

The best companies to work for are those that value their people. To attract and retain talents, a company needs to create a culture where all employees are treated fairly, respected and with their personal and professional interests considered at all times. The desire to nurture people must be reflected not only in key HR policies, it has to be practiced and felt by employees at all levels in their day-to-day communications and interactions within the organisation.


Recognise good employees.

Giving well-deserved reward and recognition to the best employees not only strengthens the company’s culture of meritocracy, it also serves to attract potential talents looking for a nurturing place to grow and excel professionally. A corporate culture where hard work and employee contributions are properly acknowledged and recognised produces long-term benefits for both the organisation and its people, for the good reasons below.


  • Increases happiness, trust and engagement
    Yes, it is not possible to please everyone. But the best way to kill productivity (and the company’s bottomline) is to make enough people unhappy, and a corporate culture that fails to recognise contributions and achievements is a sure-fire way to do that. When employees feel appreciated and recognised for their efforts, they are motivated to contribute more. Positivity being contagious, creates a healthy effort-based environment where people are motivated to give their best. The fair and meritocratic culture breeds trust and builds synergy by encouraging productive engagement between employees and management.


  • Lower employee turnovers
    As research repeatedly shows, resigning employees usually quit because of their immediate manager and superiors, not because of the job itself. The best way to keep employees and their loyalty is to value them as individuals, and that includes giving them due recognition for their work. When a company treats its people with respect and appreciation, it will be rewarded with loyalty in the same way. Hiring and onboarding new employees is expensive and it takes at least a couple of months for a new hire to get into full steam. All these costs and down-times can be avoided simply by treating employees correctly right from the start.


As we have seen, a desirable workplace culture not only helps a company attract more talents than they need. A culture that recognises the efforts of its people builds trusts and engagement, and retain employees better. A well treated and rewarded workforce will in turn reward the company with strong productivity and growth. Everyone wins!